Skip to content
For marketplaces

One desk for both sides of every trade.

Give buyers and sellers their own AI agent — each answering from its own handbook, each able to look up that person’s orders or seller account through your system. Disputes reach specialists with the order attached, and any exception waits for someone you named to approve it.

Get early accessBook a demo
  • A buyer agent and a seller agent, kept apart
  • Disputes routed by skill, with SLA targets
  • Exceptions wait for a named approver
TTradewell SellersSeller support · AI agent

I shipped 14 orders last week. When does the payout land?

Your payout for last week’s 14 orders is scheduled for Thursday. Payouts are released three days after the week closes, once every order shows as delivered.

Sources:Seller payout schedule

Perfect, thanks.

What Callario did

  1. Seller verified by your seller hubSigned in as Marrow Ceramics
  2. Seller agent answeredReads the seller handbook only
  3. Read the seller accountPayout schedule, through your endpoint
  4. Cited “Seller payout schedule”

01A buyer dispute

The AI states the guarantee.
Your specialists decide the exception.

A buyer is upset and outside the protection window. The buyer agent checks the order, explains the guarantee without promising beyond it, and passes the case on. Routing finds a dispute specialist, and a workflow makes sure no exception happens without your lead’s approval.

TTradewellHelp · AI agent

The lamp looks nothing like the photos. I only opened the box today.

I’m sorry. The Buyer Guarantee covers items not as described for 14 days after delivery, and order #TW-5530 arrived 20 days ago, so I can’t promise a refund. I’ve passed your case to our resolution team, who can review exceptions — they’ll reply here.

Sources:Buyer Guarantee

Case passed to the resolution team

Behind the conversation

  1. Looked up order #TW-5530Delivered 20 days ago · your order endpoint
  2. Cited the Buyer GuaranteeNo promise beyond it
  3. Routed to Disputes · skill “Home & living”Least-busy specialist; the reason is recorded
  4. Any exception waits for approvalWorkflow “Guarantee exception” · Sara K., Trust & Safety

02Built for two-sided support

Two audiences, two agents,
one team behind them.

AI AgentOne agent for buyers and another for sellers, each with its own instructions and widget.AI · Answers order and payout questions from the right handbook, and looks up records for verified users.Contacts & CRMOne record per person, even when they buy and sell; seller businesses as companies with tiers.AI · Segments and custom fields tell the sides apart — and set what the AI may read about each.Routing & SLAsDisputes, payouts and listings each with a queue, the skills it needs and SLA targets.AI · Queues route on the intent and sentiment AI reads, so a heated dispute never waits behind a listing question.Workflows & RulesGuarantee exceptions and payout holds that wait for a named approver.AI · Describe the process and AI drafts the workflow — approval step included — for you to test.Inbox & TicketingHandoffs from both agents arrive with the thread, the order and the reason.AI · Triage reads intent, sentiment and language the moment a case arrives.Knowledge BaseA buyer help centre and a seller handbook, kept in separate categories.AI · Gap detection shows what sellers keep asking that the handbook doesn’t cover.

03What changes

Fair to buyers, fair to sellers, and on the record.

  • Buyers and sellers get the same bot, reading from the same FAQ.

    Each side has its own agent, answering from its own handbook.

  • Disputes sit in the general queue until someone notices them.

    Routing sends them to a Disputes queue, to specialists with the right skill.

  • Exceptions are granted in a side chat, and nobody can say who approved what.

    A workflow asks a named approver, and the run history shows who decided.

  • A seller who also buys shows up as two strangers.

    One record per person, with segments marking buyer, seller or both.

04Honest about scope

What works for your marketplace today, and what isn’t built yet.

Live today

  • Separate AI agents for buyers and sellers, each with its own knowledge
  • Order and seller-account lookups through your endpoint, for verified users
  • Dispute queues with skills, capacity and SLA targets
  • Workflow approvals before an exception reaches your own API
  • One record per person, with segments and custom fields
  • Email and WhatsApp conversations for both sides, in the same inbox
  • Stripe refunds in workflows, after a teammate approves

Not built yet

  • Native payout actions — today payouts go through your API, after approval

05Straight answers

Before both sides
start talking to it.

Can the AI decide a dispute or release a payout?
No. It explains your guarantee or payout policy with the source cited and passes the case to your team. Anything involving money goes through a workflow that waits for a person to approve before it calls your own API.
Can buyers and sellers get different answers to the same question?
Yes. Each agent has its own instructions and is connected to its own knowledge — all articles, one category or specific ones — so the seller agent answers from the seller handbook and never from buyer policy.
How does Callario know whether someone is a buyer or a seller?
Your site signs who the person is, and their record carries the segments and custom fields you define. Queues, SLA policies and workflows can all match on them — so a top-tier seller can have their own lane.
What if the same person buys and sells?
They are one person in Callario: identities are matched to a single lifelong record, with every conversation from either side on one timeline. Likely duplicates wait for a person to confirm, and a merge can be undone.
Does it connect to our payments provider?
Stripe, yes, in workflows: with your own key a workflow refunds a payment after a teammate approves it. Payouts are not a Stripe action in Callario — a workflow reaches your payouts system through a “Call an API” step, after the approval step.
Design-partner programme · now onboarding

Put it in front of
real customers.

We’re onboarding a small group of teams ready to run their support on Callario’s AI — and to tell us where it breaks. Bring your real conversations; we’ll bring the platform and the people who build it.

Get early accessBook a demo
  • No training on your data
  • English and Arabic
  • Human takeover, any time

What design partners get

  • The whole platform, set up with youAI agent, copilot, workflows, inbox and knowledge — configured around your real conversations.
  • A direct line to the buildersTalk to the people who write the code, not a support queue.
  • A say in what ships nextYour feedback shapes the roadmap, week by week.